The power of perspective
Discover useful tips on avoiding self-destruction
Constructive criticism, rejection, and even internal conflicts are all things we experience at some point in our careers. Although this does not define who we are as communications professionals, sometimes, we cannot help but feel defeated.
Fortunately, in my college years, I learned a couple of tricks for shifting perspective in daily occurrences. Taking this knowledge, I integrated it into my career, looking at challenges as an opportunity to grow, rather than an obstacle impossible to overcome.
Below are my tips on preparing for challenges you may face during your career and how to avoid self-destruction.
Scenario 1 – Rejection
Combatting rejection with networking
Rejection is something we all face early in our careers. It seems that everywhere you look, entry-level positions require over two years of experience in the specific field you are applying for. In fact, I am facing it right now. As I prepare for a move across the country, in search of opportunities that align with my long-term career goals, I am greeted with automated rejection letters simply because my resume does not meet the AI reader’s standards.
While frustrating, at the end of the day, I understand that hundreds of professionals are applying for the same position as me. As a result, I have switched perspectives and realized that I may not be going about job hunting in a way that will work for me.
The application process is not a one-size-fits-all method. If a robot decides you are not worthy, tapping into your network is a great way to make a personal connection with the hiring company.
On the other hand, as emerging professionals, we may not be qualified for these positions, and that is okay! If the role you are seeking is something you truly want, look into internship positions within your company of choice. These will allow you to sharpen your skills and potentially lead you to the position you desire.
Scenario 2 – Feedback
Differentiating what is said versus what is meant
Constructive or not, feedback can have negative effects on your mood. Especially if you were confident in the deliverables you were presenting. One common theme all leaders possess is wanting you to put forth your best work possible.
What has helped me tremendously is remembering that the remarks made about the work that I create does not define my overall capabilities. There may be certain areas where I excel, while others lag behind, and I have learned to be okay with that. I take the feedback I am given and apply it moving forward, ensuring that I build upon what I already know, rather than focus on what I don’t.
Regarding HOW comments are made, it may seem as though you have a particular leader who seems to provide criticism, rather than feedback. Learning about leadership styles through the DiSC Assessment allowed me to better understand that, at times, someone's personality results in the individual being straight to the point, which can come off harsh.
In all instances, taking a step back to understand the communication style and personality of those you are surrounded with can help provide a deeper understanding of how to communicate with your team, while providing clarity on why feedback was provided in the way it was.
Scenario 3 – Internal Conflicts
Reinforcing an “I am capable” mentality
Person vs. self, the lifelong battle we all face. It comes in many forms: imposter syndrome, self-doubt, fear of failure, perfectionism, the list goes on. These feelings can easily lead you down a route of self-destruction. However, once again, every internal conflict life throws your way is an opportunity for growth.
At the end of the day, you are in your position because of the time and energy you dedicated to getting there. As someone who is a first-generation professional, sitting in work meetings and getting assigned to massive projects was extremely daunting at first.
However, in these moments of self-doubt, I found one trick that helps me brush away these feelings. It may seem silly, but pulling out an old-fashioned pen and paper and making a list of the reasons why you deserve the position you are in helps immensely. I encourage everyone to try it out for themselves.
Key Takeaways
Public relations is considered a stressful profession due to the high-pressure deadlines, ever-changing landscape, and the pressure to meet client expectations. Although these specific tips may not work for everyone, changing your perspective will. As emerging professionals, it is important to take the time to care for yourself and find what helps keep you grounded. Once mastered, you are sure to be a heavy-hitting team player ready for any challenge clients throw your way.
I’d love to hear from you! Share your thoughts, ideas, or questions in the comments below and join the conversation.
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Meet Luis
Luis Verduzco, based in Dallas, Texas, is a public relations professional working in B2B industrial communications. As an inaugural member of EMERGE: The Plank Center for Public Relations and The Grossman Group Leadership Academy, he has gained a deep passion for leadership and has aspirations of being a resource to help future emerging professionals succeed, regardless of the field.
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